Last class we were talking about the optimum; how this concept works and how it can totally change the outcome of something. Going back to Marilyn Monroe's picture, which Morgan Saunders perfectly explained on her post: "It’s crazy to think that if her dress were just a little bit shorter, then it would be seen as too revealing, where as if it were just a little bit longer, it wouldn’t be revealing enough."
However, this isn't said in the picture is it? Marilyn's picture was groundbreaking at the time. It rose some controversiality but it was also a huge step for women. The famous supermodel changed the perspective of how women portrayed themselves and proved that we can be sexy, glamorous, classy, beautiful, attractive and prudent(ish). What people saw in this piece of work was what was said: SEXY, BEAUTIFUL, GLAMOROUS, REVEALING, FEMININE...
However, what is really said? (Or not said?) What is important in this work - as Macherey says - is what is not said: its optimum. When people see the picture, they don't know the whole concept and process behind its success. The fact that she was wearing that exact dress, of that exact length and color; that the picture was taken at the exact moment when her dress was blown by the air in that exact same way: enough to cover her body, but revealing enough to show her legs, is what made a difference. That very precise optimum is what enabled the image to be so successful.. But that is not what the work says or tries to show right?
This reminds me of a social entrepreneurship class I took last year where the teacher took a whole week to explain "The Plunge". throughout the whole semester we read and learned about entrepreneurs from all over the world with all types of businesses Almost all of them had come up with a great idea and had done everything that was necessary to make it happen. Basically they took the plunge!
The plunge mean that moment when you decide to jump in, no matter what and take the risk of making your dream come true. The plunge was also that moment when you where at the right place in the right time; when you met the right people to start up your business. The plunge meant your attitude towards your dream... The plunge was just the optimum!! If Blake Mycoskie (the creator of TOMS) had not created that exact alpargatas design, he might have failed...
Do you believe in luck?
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